So, for a 50th Anniversary of television broadcasting in New Zealand
, TVNZ did a mock celebrity game show
with heavily forced product placement.
It would be nice to think this was a spoof, but sadly TVNZ could not have done a better demonstration of what is wrong with our publicly owned broadcaster if they tried.
The programme could have been so much more - they had a treasure trove of New Zealand cultural history at their fingertips. A means to show how TVNZ has not only been a camera lens, but involved in New Zealand life itself. Dig out clips of those old programmes no one has seen for years, even if people don't know what it is they can still laugh at the haircuts.
It was like TVNZ went to Te Papa only to read the trashy magazines in the waiting area. They really sold themselves short.
The answer to this disaster may be in the demographics. The only ratings that matter are the eyes attached to the 18 to 35 year olds - the olds don't really count. Hopefully the ratings are senstive enough to pick up the large number of TVs that went off before the first half hour was up - mine certainly did.
TVNZ did use a few clips from old shows and news broadcasts, but they were so short one could have blinked and missed them. Perhaps the advertisers were worried the public might remember what real public broadcasting looked like....
Well might I just scrape into the 18 to 35 age bracket, yet I remember TVNZ
when it was a real public broadcaster.
To make matters worse, Tumeke reports the Minister of Broadcasting Johnathan Coleman ordered TVNZ to deliver a new channel exclusively on the Sky pay TV platform, thereby undermining investment in TVNZ's own Freeview platform
. "It is hardly conceivable that a more tragic and self-destructive present could be opened on such an anniversary. To use the Head of Digital's own assessment it will mean a "slow suicide" of the TVNZ digital channels (whose charter funding is set to run out in a few years). Great news for the SKY shareholders and another concocted reason to sell off the state broadcaster, so we can see why the National government did it."
Against the Current also suggests John Key's government is readying TVNZ for sale
Labels: broadcasting, privatisation